Scenario analysis
What will our world look like in 10 years?
Environmental analysis, trend analysis and competition analysis provide organizations with the tools to predict how their environment will transform in the short and medium term. But what does the environment look like in the long run?
In order to translate long term trends into possible strategic actions for the organization, scenario analysis is available. Scenario analysis describes and analyses possible future events. Formulation of potentially challenging but credible worlds to which an organization must be able to respond, is key. Trend-Rx helps identify all the relevant trends needed for scenario planning and help organizations describe possible long term worlds.
As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know. (…) it is the latter category that tend to be the difficult ones.”
Donald Rumsfeld – Persconferentie Amerikaanse Ministerie van Defensie